Closing Time, and This Time I Mean It

To answer an email I received today: yes, WV Fashion is closed.

 

I would like to thank everyone for reading these past several years, it really does mean a lot to me.

I'm very thankful for all the support I've received from everyone throughout the state.

I really hope you enjoyed reading the blog as much as I loved writing it.

 

If you'd like to keep up with my current thoughts on fashion, head on over to Prep'd and say hi!

 

You can also continue to email me for whatever reason at

wvfashionologist [at] gmail.com

 

 

Again, I really can't thank you all again for reading.

 

K. Elizabeth Reich

A Fond Farewell to Daily Candy

Yesterday, NBCUniversal announced it was closing two websites: the wonderfully snarky Television Without Pity and fashion & lifestyle newsletter DailyCandy. The closures will be effective as of April 4th, 2014. While I visited TWOP on only a few occasions, I was obsessed with DailyCandy for several years, starting back in 2007. I'd probably call it the first fashion blog/website I ever read.

DailyCandy started off as a daily newsletter full of local fashion and lifestyle happenings. It covered everything; food to fashion to events. For me and lots of other women I knew at the time, DailyCandy was simply required reading. While there were plenty of fashion blogs at the time, most were still small and none that I can remember were at the professional level you see now in Cupcakes and Cashmere or Capitol Hill Style (whom I've read religiously since 2008). As fashion blogging started growing in popularity, DailyCandy started to move from its newsletter format to that of a an online magazine. After several months of poor content I eventually unsubscribed from the newsletter but would stop by the site on occasion.

DailyCandy never seemed to find its way, despite being a what I'd call a Founding Mother of the online fashion publishing industry. Was it killed by readers moving to fashion blogs? I'd say yes even though NBCUniversal has stated it had trouble monetizing the site. Around 2009 as DC's content grew bland and I started reading (and writing!) fashion blogs, DC seemed to disappear from most people's inboxes.

I believe that if someone wanted to, DailyCandy could be revived. There's a lot of stiff competition (Racked/Refinery 29/Temptalia), but if it kept focusing on the local editions I think it'd do well. For awhile when I was dating a guy who lived in DC I'd make it a point to catch up with DailyCandy's Washington coverage. It was always on point and there was plenty that I'd do or see that I wouldn't have otherwise heard of had it not been for DailyCandy.

The best part of DailyCandy, though, were the sublime illustrations by Sujean Rim:

 Godspeed DailyCandy & your staff. 

Illustrations

WVF Will be Back After These Messages

Hello, everyone.

Until further notice, there will be no posts on West Virginia Fashion.

There are several reasons why:

1) I'm burnt out on the fashion blogging thing. Despite the amazing amount of fashion and beauty news that goes on daily, I got to the point where I frankly didn't care anymore. Post writing was stressful and became a chore. At this point, it's best I step away and take some time to decide what I want to do with WVF.

2) I started a small side project website last summer. I estimate I put in 15, 20 hours tops into it last year. The readership for that tiny project is damn near five times than that of  WVF. From a ROI (return on investment) standpoint, I would have to be crazy not to seize this opportunity. 

If you need/want to get into touch with me for any reason, 

just email me at

wvfashionologist [at] gmail.com