Brand to Know: Madewell

Madewell is an up-and-coming brand that is starting to make a splash in the fashion world. The clothes already have that perfect worn-in look to them, that many a store and brand has attempted (I'm not going to mention names but cough-Abercrombie-cough) but has never really achieved.   Madewell started out in 1937 as a workwear company but folded in 1989.  Somewhere in the 1990s J. Crew bought the brand, and transformed it into an all-American women's wear store.  But don't let all the Americana fool you, most of the products are made in China and elsewhere.  However, Madewell is unique in the fact that it does offer items made by local artisans/crafters/etc. 

I made up two outfits, one for a trip to the Capitol Market (best farmer's market in the state), and one that's perfect for the first day back on campus:

 

Polyvore set here.

Madewell calls this dress color Cherry, but I'd call it Plum.  The color isn't dark enough to be only a fall/winter color, and would pair well with summer color staples of orange or turquoise.  It's made out of jersey, light for summer, and easily paired with a cardigan come October.  The heels can be worn throughout fall as well.  The necklace adds a bit of shine.  I love this messenger bag.  Like seriosuly, I'm highly considering getting it.   I've been on the lookout out for a good messenger for over a year, and I'm thinking this might fit the bill.

For those about to start back to school:

Polyvore set here.

I have friends who start classes as soon as the second week of August, so I made a first day outfit that will not only keep you cool on the long trek across campus, but to keep you warm the moment you step into class.  I have no idea why, but every college feels the need to keep the classrooms a frigid 62 degrees, hence the cardigan.  I love the bright navy contrasting with the coral.  The sandals are more interesting that a basic pair of leather flip flops.  This bag isn't big enough to be a bookbag, but it will hold your wallet, planner, and all sorts of other nessecities. 

Pricewise, Madewell isn't horrible.  I'd put it on par with Macy's or White House|Black Market.  Their sales are pretty good, so check those out.  The nearest locations are in Easton Town Center in Columbus, Ohio, and Georgetown, Washington D.C.

Click here for the Madewell website.