Well, when I actually read the press release, I realized I was wrong on emerald. According to Pantone, their shade of emerald is more of a...turquoise? Teal? A turquoise that leans more green than blue? A dark mint green? Whatever shade of green emerald is supposed to be, it's not the rich jewel tone I had envisioned. I like it, I'd buy stuff in this color (heck, I already think I have stuff in this color), but how horribly excited am I about this color? Not very much. I do think it's a nice year-round color though. This is the color you're going to see everywhere in 2013, just like orange (ok, Tangerine Tango) was everywhere this year. Orange is one of my favorite colors and I actually got sick of it.
What's really getting to me is that everywhere I go, the swatches are looking different. Above, going off some information I first found, emerald leans towards green with a lot of blue. But when I look at this swatch:
It looks like there's isn't that much blue in it. I'm confused. This is why I miss my giant 50 pound CRT computer monitor.
I started digging through my nail polish collection, then searching online for a similar color. The closest I've come is Sally Hansen's Fairy Teal, and while it is a teal leaning towards green, it's a shade or two darker than emerald. My other guesses are Zoya's Bevin and Essie's Turquoise & Caicos even though it's too light. At a stretch to match the swatch above, OPI's Jade is the New Black.
-Not sure who or what Pantone is? Read my post from 2011 describing the organization dedicated to color (and you can also read about the color of the year for 2011, Honeysuckle).